Test drive a Cadillac, Earn 7,500 AAdvantage miles

150356Like test driving new cars? Like earning American AAdvantage miles for free? In what I can only describe as a very cool new promotion highlighting American Airline’s and Cadillac’s new partnership, existing AAdvantage members can sign up to test drive a Cadillac of their choice at their local dealership and earn 7,500 miles.

While exact details of this partnership are still being worked out, this is a very cool promotion. In some ways, American is playing catch-up, as United and Delta already transfer their ultra- elite members on tight connections at hub airports using luxury Mercedes Benz and Porsche cars respectively. American seems to be appealing to a broader audience- using an American car brand for the new “American” airline, as well as giving any advantage member a chance to test drive the Cadillac “experience.” This will appeal to a broader audience rather than just a select few ultra- elite members, and will generate more buzz for Cadillac, American, and their partnership.

I also think American’s move is smart, since giving any frequent flyer member a chance to earn points will definitely drive traffic (no pun intended) to Cadillac showrooms. I do see this being a very popular promotion, so once details are further announced, I would jump on scheduling a test drive before the promotion ends! American can’t give away AAdvantage miles indefinitely, and will most likely limit this promotion to a few months to drum up interest and for marketing purposes. After that, you’d have to fly a lot more as an elite member before you’ll earn AAdvantage miles for riding in a Cadillac, and those miles would only be for American flights and not the short Cadillac transfer between gates.

About DCLondonTraveler (12 Articles)
London living, States raised. I'm originally from Los Angeles, California. I travel often between the United States and the United Kingdom. I have a degree in International Relations from Tufts University., pub-8898297091421353, DIRECT, f08c47fec0942fa0