Cathay Pacific Designs Own Beer “brewed for 35,000 feet”
Well, many people enjoy having a nice drink while flying, especially international when it is free on many airlines. Cathay Pacific has done pretty awesome with its introduction of Betsy, the first beer brewed specifically for flying. The beer is named after the airline’s first aircraft, Betsy. The reason for the special brew? When passengers are flying, their sense of taste changes, so the beer is made to heighten the senses to make it enjoyable.
The beer is made by the Hong Kong Beer Company and will begin being served to first and business class passengers on flights between Hong Kong and Heathrow, starting in March and April.
Campaign Asia reports:
It will also be available in the airline’s lounges in Hong Kong and Heathrow, will be served for a limited time in a few Swire-owned restaurants in Hong Kong (Mr & Mrs Fox, Café Gray Deluxe, Plat du Jour, Public, Sugar and The Continental) and will be available online (for Hong Kong buyers only) through deli-delight.com during March and April. The airline said it will be open to continuing to offer the beer or extending the route coverage, depending on the reception.
Update: After initial publication, McCann got in touch with the following information about the science of the suds: For a sensory experience that has unique mouthfeel, Betsy Beer has an increased carbonation 10 percent higher than for a sea-level beer. Higher CO2 levels are known to stimulate flavour receptors on the tongue, increasing taste at 35,000 feet. As a wheat beer, Betsy Beer retains flavour, while reducing the bitterness that many other beers have at altitude. As an unfiltered brew, Betsy Beer retains layers of texture and complexity. Unfiltered yeast in wheat beer is also a source of Vitamin B, which is well-known for its restorative properties.
Read more at: http://www.campaignasia.com/article/meet-betsy-cathay-pacifics-beer-brewed-for-35-000-feet/434028
So, this is pretty awesome. I will be in Hong Kong next week and am hoping I get the opportunity to give this beer a try at the club. It’s a cool innovation that hopefully matches in taste! If anyone here tries it, do let us know what you think!