Starting Sunday, JetBlue will launch its Mint business class service for customers who enjoy the business class product on transcontinental flights between New York’s John F. Kennedy International Airport and Los Angeles International Airport.
JetBlue has newer planes and egalitarian model of nice coach seats, video programming and snacks for everyone. There was no first or business class, but that changes June 15 when the first flight will take off from JFK en-route to LAX.
No one knows if Mint, which offers fully flat beds (like AA), some private suites, dual power outlets with USB ports, amenity kits and a tapas menu, will change how people view JetBlue.
JetBlue officials hope to attract cost-conscious business class customers away from the higher priced business and first-class service of traditional airlines. All seven daily flights between JFK and LAX will offer Mint business class service by the end of the year, a company spokeswoman said.
JetBlue also plans to offer Mint service between New York’s Kennedy Airport and San Francisco International Airport by the end of the year. JetBlue plans to dedicate 11 new Airbus A321s for the two routes, each with 16 lie-flat seats (four of those are private suites).
Those customers flying in coach will see some improvements as well. All customers will enjoy free on-board Wi-Fi and in-seat power outlets in the new Airbus A321 aircraft. There will also be increased audio and television programming in coach seating.